Invicta watch group

Invicta was founded in 1837 in La Chaux-de-founds, Switzerland by Raphael Picard. Picard made a considered choice in La Chaux-de-Fonds as his base of operations, as it is well located for trade, being close to the Swiss border with France, and known for its watchmaking and lace industries and expertise. La Chaux-de-Fonds is also home to a number of other famous watch brands, including Movado, Omega, TAG Heuer and Gallet. The International Watchmaking Museum (Musee International d'Horlogerie) is also in La Chaux-de-Fonds.

Picard made a deliberate name selection in "Invicta," which means "invincible" in Latin. The name proved to be prophetic, as Invicta watches apparently achieved instant sales success. Buyers lauded the quality of the Invicta watches, which were considered to be on a par with various name-brand watches, but cost substantially less. Picard thereby achieved the goal he had set out to meet when he established his watchmaking business.




During the 1970s, Invicta faced stiff competition from the rise of quartz watches. Although Invicta watches were priced reasonably for buyers in search of a top-quality product, quartz watches were something new, and far cheaper by comparison. Reportedly there was a point when Invicta came close to ceasing production. But With the invincibility that was the company's trademark philosophy, Invicta found a way to turn its fortunes around by creating watches made with rare materials as well as its customary high standard of craftsmanship. One example is the Limited Edition Subaqua NOMA, which features a meteorite stone dial. The Invicta brand acquired a following among collectors too. For men there is the Invicta Signature Limited Edition Pave Diamond Pro Diver, and for women, the Invicta Women's II Collection Limited Edition Diamond Two-Tone Watch, among others.

 Limited Edition Subaqua NOMA 

 Invicta Women's II Collection Limited Edition Diamond Two-Tone 

President and CEO  Eyal Lalo
Eyal Lalo, President and CEO of The Invicta Watch Group, comes by his passion for watches and horology honestly. Born in Central America and raised in the United States, Eyal carries with him three generations of strong watch-making tradition. Having spent much of his childhood beside his father and grandfather at the family’s manufacturing and distribution centers, Eyal grew up learning and experiencing the watch-making business from every angle.

Invicta was originally founded in 1837 with the belief that high quality, luxury timepieces and affordable pricing did not have to be mutually exclusive. After recognizing a need in the modern market, Eyal reintroduced the Swiss brand in 1991; by staying true to its 150- year-old originating principle, Invicta has since become an innovative leader praised by industry experts, savvy consumers, and discerning collectors.

Since the launch of the wildly popular Lupah timepiece in 2002, Invicta Watch Group now boasts an impressive 20 collections.  Eyal’s hands-on approach to every aspect of the manufacturing process ensures a level of quality that other watch companies are hard-pressed to match. Always rebelling against the status-quo and taking bold chances to achieve new industry precedents, Invicta has become an industry force, much to the delight of its ever-growing allegiance of watch enthusiasts. Under Eyal’s leadership, Invicta has quickly developed a dynamic reputation synonymous with excellence, diversity, and cutting edge prowess.